What would it feel like if your messaging actually captured what makes you different? Here are some things to consider as you explore the services below:

Your business isn’t a template.
Your story isn’t a fill-in-the-blank.
Your messaging should NOT sound like everyone else’s.

You KNOW you have something valuable to offer. You KNOW your work matters. You KNOW you’re different.

Your messaging needs to reflect YOUR unique approach, YOUR specific audience, and YOUR distinct value.

That’s where No Wave is the Same metaphor comes into play. Every wave has its own rhythm, power, and impact, just like your business.

When your messaging is research-based and custom-crafted, shifts happen. Your ideal customers/clients/consumers recognize themselves in your copy. They view your brand as the obvious choice. This is why your messaging must ride its own wave.

Dive into my wave-surfing options.

Core Currents: The Vital Flows of Messaging

Currents are the underlying forces that move the ocean, determining the direction and strength of the sea. My Core Currents are foundational assets designed to be the forces for your brand’s strength and strategic direction. By building custom content from start to finish, your brand’s messaging remains accurate and impactful while keeping it alive, visible, and moving forward. In a digital world that settles for template-reliant fluff, your brand’s integrity will stand out, causing your name to be at the forefront of your audience’s hearts and minds.

A. High-Impact Copywriting

Turn passive onlookers into loyal customers. Effective copy is a calculated movement. I deliver research-based copywriting that resonates with the unique psychology of your audience. Each sales-focused, persuasive deliverable is and feels authentic, like an invitation to an event you don’t want to miss.

Services Include: Email Sequences, Product Descriptions, Slogans, Social Media Captions, Sales Page Ads, Brand Voice Cheat Sheets, Short-form Video Scripts, SMS/Text Marketing Campaigns, and UX Writing (Micro-Copy Audit)

Best For: Small business owners ready to make waves online, businesses looking to attract organic traffic without sacrificing authenticity, and brands tired of scrolling past their own content.

B. Strategic Content Marketing

Creating a steady flow of engagement. Stay on the minds of the masses. I specialize in building a library of high-integrity, knowledge-based content that establishes you as a leading authority in your industry. I navigate the depths of your industry to provide real value, keeping your audience engaged long after the first click.

Services Include: Short-Form Blogs, About Pages, Newsletters, Content Repurposing Systems, Podcast Show Notes, Existing Content Refreshers, and Lead-Magnet Assets.

Best For: Brands tired of generic templates, entrepreneurs who value research-based authority, and businesses ready to build lasting momentum.

Swells: Crafting with Creatives

Swells are waves that have traveled long distances, gathering strength and volume. Your poem or story is no different. From the idea to the execution, the culmination of your work deserves a strategic evaluation before it meets your readers. My Swells recognize the soul in your art and ensure it remains at the core, followed by a Navigational Report detailing exactly how your audience will experience your completed vision.

A. Assisting the Author

Your story, refined. A single error can break the trust of your audience. I provide a meticulous safety net, treating your words with the respect deserved to improve the flow and structure of your story.

Services Include: Beta Reading, Proofreading, Book Editing (developmental, substantive, and line editing), and Manuscript Critiques (more detailed than Beta Reading)

Best For: Authors who need honest, nurturing feedback before publication, writers ready to strengthen their manuscript’s foundation, and poets/creative writers seeking clarity without their vision getting blurred in the process.

B. Writing Your Wave

Stories as unique as the ocean. For the creative with a tale to tell who isn’t a writer, I can help. As a creative writer, I understand how the mind wanders in wonder. I treat your idea with reverence, staying true to your soulful intention to resonate with your readers.

Services Include: Original Poetry and Ghost Writing – Narrative Essays, Novellas, Short Stories.

Best For: Creators, Dreamers, and Scatter-Brain Storytellers 😊

Individual Tide: Your Professional Wave

Tides are variations of extremely long waves that move throughout the ocean, helping stabilize Earth’s climate. Individuals climbing the corporate ladder or pivoting careers are looking to stabilize their financial trajectory and reclaim work-life balance. I use your history and targeted industry research to craft custom professional narratives that highlight your unique value and help you catch your next big wave.

Services Include: Custom Resumes, Cover Letters, Professional Bios, and LinkedIn Profile Optimization.

Best For: Individuals pivoting industries, climbing the corporate ladder, or seeking gainful employment.

Rogue Wave: For the Daring & Different

Are you ready to go against the grain? Then my Rogue Wave service is for you!

A Rogue Wave breaks the rules of the sea to create a massive, singular impact. This specialized service is for brands with risque or unconventional ideas that raise eyebrows when mentioned in casual conversation. I turn your most out-there ideas into a deeply resonant reality by combining meticulous research with high-integrity storytelling to ensure I deliver your most “OMG” messaging with taste, sophistication, and undeniable impact.

Services Include: Status-Quo Challenging Campaigns, Edgy Brand Positioning, Outside-of-the-box Creative Projects, and Provocative Copywriting/Content Marketing.

Best For: Audacious thinkers, rule-breaking creators, and bold brands who want to shake things up.

The Word-Surfing Experience

After years of writing for businesses, I learned two truths:

Brands that dare to show up differently are remembered.
Brands that sound like others are ignored.

This is why I refuse to offer “fill-in-the-blank templates” or one-size-fits-all packages. While templates provide standard frameworks, often resulting in generic outcomes, your messaging should reflect the uniqueness of your business’s structure and story.

Most businesses know they’re different. They just can’t articulate in a way that makes strangers care. That’s where I come in. I specialize in finding that thing! The specific angle, the unexpected positioning, the bold statement that makes your ideal customers/clients/consumers think, “FINALLY! Someone who gets it.” And, because your audience isn’t a monolith, I write with an understanding of nuance. I produce messaging that resonates across diverse communities without sounding ordinary.

I start with research, not presumptions or assumptions. I dig deeper than simply asking, “What do you do?” I identify your target audience and study their language to better relate to them. I analyze your competitors and find the gaps where your unique value can break through.

Your messaging isn’t just marketing copy. It’s how your business shows up in the world! Getting it wrong will cost you sales when your ideal customers/clients/consumers fail to see themselves in your brand’s words. That’s why, when you work with me, you aren’t just hiring a copywriter and content marketer. You’re collaborating with someone who treats your business like her own, refusing to deliver anything that sounds template-reliant or rudimentary.

Working with me is like …

The Vibe Check – I firmly believe, “All money ain’t good money!” Therefore, our first call isn’t a sales pitch. It’s a conversation to see if we’re a good fit. We discuss your goals, audience, and what isn’t working with your current messaging. This is also your chance to interview me. Again, it’s a conversation to see if we’re a good fit!
Deep Dive Research – Once the onboarding process is complete, I dive into your brand, industry, competitors, and audience to uncover what sets you apart. I may send a questionnaire for a better understanding of your intentions and your audience’s needs.
The First Wave – This is where strategy meets storytelling. Using research-backed insights and high-integrity content, I surf the ocean of words, navigating sentences that speak directly to your audience’s desires and pain points.
Wave Refinement – Your feedback shapes the final product. Each service includes two complimentary rounds of revisions to polish the messaging, so it captures your voice and feels authentic.
The Final Wave – Your new copy goes live, and you finally have messaging that represents your brand, your way.

No two waves are the same, and neither are two projects or businesses. Ready to start standing out?

Whether you need a single service or a custom package tailored to your goals, every project begins with a conversation. Surf the ocean of words with me. Together, we’ll navigate effective messaging for your brand and business.

What About AI?

All ideation, strategy, and waves created are 100% the result of my time, effort, energy, skill, and talent. As the Sole Soul of Writing Waves, I lead, and AI follows.

AI is my Copywriting Intern. I specifically use Google’s Gemini, ProPitchTool AIPRO, and Grammarly to handle the grunt work of:

Compiling research data.
Outlining initial findings.
Ensuring technical SEO/AE/GEO standards are met.
Assisting in the final proofreading phase.

That’s it! (I also play with AI on occasion to generate images for Writing Waves only, never for a client.)

A Note on Authenticity: All Swells projects are explicitly completed by me. I do not use AI for paid proofreading, editing, or creative writing services. Grammarly is used only in conjunction with Core Currents, Individual Tide, and Rogue Wave services to ensure a polished Final Wave delivery.